Author Archives | Justin Goldsborough

About Justin Goldsborough

Facebook tabs are almost always a #fail

July 17, 2012


TweetShare  Facebook tabs are a waste of money. 99 times out of 100. And this isn’t new news. It’s been the case for a while. But now there’s even more evidence that shows why tabs don’t make sense for brands trying to reach their customers on Facebook. Last week, CNN reported that according to PageLever, [...]

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Dear Baby Eric…

July 14, 2012


TweetShare You’re asleep right now while I’m writing this and you’re making some noises, so I like to think you’re dreaming. I hope you never stop…dreaming, that is. Some of your dad’s earliest and fondest memories are of baseball. I vaugely remember being at Game 5 of the 1985 Royals ALCS against the Toronto Blue [...]

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Too many companies still take customers for granted

June 12, 2012


TweetShare  I was driving home last night listening to sports talk radio — 810 for those from KC. The show was winding down and the host, Kevin Kietzman, was giving a final shout out to the sponsor that hosted their remote. Every time they do one of these remotes, there is always some deal for [...]

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Is Zuckerberg smart or stupid for keeping quiet after IPO issues?

June 11, 2012


TweetShare  Mark Zuckerberg is not following the rules. At least, he’s not following the PR rules when it comes to how a CEO should handle a company issue that makes as much news — as much negative news — as Facebook’s recent IPO. The rules say speak up, address the public, stand as a sign [...]

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The difference between winning and losing Part 2: Company culture

May 30, 2012


TweetShare  In Built to Last, Jim Collins and Jerry Porras show that companies that consistently focused on building strong corporate cultures over a series of decades outperformed companies that didn’t by a factor of six and outperformed the general stock market by a factor of 15. Like Ferris said in the bathroom of Chez Quis: [...]

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Defining measurable objectives

May 29, 2012


TweetShare  The other day, I got home at 9:05 p.m. and ran to the gran the TV remote as fast as I could. Yes, we watch a lit of TV. Anyway, the Scandal season finale was on and I forgot to DVR it. So quickly, I flipped on the TV, hit guide and set it [...]

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Pictures draw the most engagement on Facebook

May 16, 2012


TweetShare  Sooner than you think, anyone who has $500,000 lying around will be able to take a commercial trip to Mars. Can you imagine that? As my friend Eric Morgensten hinted at…I wonder what the in-flight drinks will cost. No, this is not a post about space travel. But yes, you would had to have [...]

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The difference between winning and losing: Part 1

May 10, 2012


TweetShare  This is part one of a three-part series exploring the mental and cultural aspects behind winning and losing. Starting off with a Royals example. I know, you’re shocked. It’s the first week of the season, and new Royals closer Jonathon Broxton steps to the mound in the bottom of the 12th inning, trying to [...]

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Mom 2.0 Summit: Brands should expect to pay bloggers for content

May 7, 2012


TweetShare  Heading back from Mom 2.0 Summit in Miami right now. No, I didn’t get my picture taken at A1A Beachfront Ave. It’s unfortunate, but life goes on. I was working the conference for a client, so I didn’t attend many of the sessions. But I did have time to catch one on the ROI [...]

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Southwest’s secret to dominating the airline industry…common sense

April 28, 2012

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TweetShare  So the other day I’m flying this airline with a group of colleagues for a business trip. It doesn’t really mater which airline. I’ll just say that it wasn’t Southwest. But you would have been able to guess that after reading the next few paragraphs. Here are a few of the things that happened [...]

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I don’t want our child to be best friends with Siri

April 22, 2012


TweetShare    About six months ago, Maggie and I walked into our neighborhood Apple Store. She needed a new MacBook for her business and it was right by the Roasterie, so I obliged. For those of you reading this who don’t know Roasterie, think of the best coffee you’ve ever had and imagine it was [...]

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