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Defining measurable objectives

May 29, 2012


TweetShare  The other day, I got home at 9:05 p.m. and ran to the gran the TV remote as fast as I could. Yes, we watch a lit of TV. Anyway, the Scandal season finale was on and I forgot to DVR it. So quickly, I flipped on the TV, hit guide and set it [...]

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5 from South By: The Social Media ROI question

March 16, 2012


TweetShare  Most South By Southwest panels are standing room only and this one was no different.  The moderator asked questions about the next big thing in social media, the panelists provided their two cents and the attendees nodded their heads. It was a good discussion, one worth rolling out of bed early on a Sunday [...]

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How to use to track your campaign clickthroughs

November 7, 2011


TweetShare  There are three goals every client I’ve ever worked with has in common. 1) Drive sales. 2) Raise awareness. 3) Drive traffic to their website. No. 1 can be hard unless your client has ecommerce functionality or a coupon code. No. 2 is easy, but ambiguous — so you reached 100,000 people; how many [...]

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What you need to know about the Barcelona Principles

August 9, 2011


TweetShare                  This post was originally written for the Fleishman-Hillard Intranet. FH’s Don Bartholomew contributed to this post. How much do you know about Barcelona? To be honest, up until the last year or so, it was just a city I had heard people rave about in Spain [...]

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Without trust, businesses have nothing

May 20, 2011


TweetShare    There’s a story about a small business that you’ve probably heard. A husband and wife team invest all their hard-earned money to fulfill their dreams and do just enough to get the doors open. Times are tough at first, but they work hard. They always have. And they treat every customer that comes [...]

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What does a guaranteed impression actually guarantee?

February 7, 2011


I’m sick of hearing about guaranteed impressions. Scratch that. I’m sick of hearing about guaranteed impressions as a stand-alone success metric for marketing campaign evaluations. Know what I mean?

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Social state of the union

January 26, 2011


Since President Obama gave his state of the union address yesterday, I thought it might be interesting to look at the social state of the union and reflect on how far we’ve come with the integration of social media into the business world and how far we still have to go.

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10 reasons to add CPSC to your listening system before March

January 22, 2011

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We all know how important listening is these days, right? I don’t think I have to explain the value of monitoring the Web for brand mentions, the opportunity behind direct-to-consumer conversations or what can happen if you don’t have a listening system in place. We’re to the point now where people/companies are really trying to better define their listening system based on specific needs. Part of that is keeping track of evolutions that change the listening game. And there’s a potentially huge one coming in the next few months.

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PR 2.0 Chat TV, Episode 2: Social media planning

January 20, 2011

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Trying to get on a schedule with PR 2.0 Chat TV where we film every Wednesday and publish Thursdays or Fridays, fyi. This week’s topic came from a MarketingProfs article highlighting that only 12 percent of brands believe they are using social media effectively. Heather and I thought that stat was fascinating, considering the increased investment corporations continue to make in strategy and tactics involving social media.

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