Tag Archives: eMarketer

10 best practices for blogger outreach to moms

July 26, 2011

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TweetShare                      According to eMarketer, one in eight moms who are online blog. Think about that. Now add in that 75 percent of moms use social media sites. We’ve been doing blogger outreach at FHKC since long before I got here, but those numbers still astound [...]

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Data Deep Dive: Can brands reach older demographics on Facebook?

June 16, 2011

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TweetShare                      I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a communicator tries to make sense of [...]

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Social state of the union

January 26, 2011

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Since President Obama gave his state of the union address yesterday, I thought it might be interesting to look at the social state of the union and reflect on how far we’ve come with the integration of social media into the business world and how far we still have to go.

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