Tag Archives: PR

If your product sucks, PR can’t help you

February 15, 2012


TweetShare  This is one of those things you don’t feel like needs to be said until you work with corporate America a while and realize…boy, does this need to be said. If your product sucks, PR can’t help you. Neither can marketing, advertising or any other form of communications you can think of. If your [...]

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Top 10 reasons PR has to be thankful in 2011

November 21, 2011


TweetShare  Thankful, thankful, thankful. Everyone is talking this week — and this month, for that matter — about what they are thankful for. Yes, I know I ended that sentence before with a preposition. But that’s what people say — What they’re thankful for. I don’t think my journalism professor would mind. Since everyone is [...]

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10 signs you might be hurting the PR industry

September 14, 2011


TweetShare  Ever heard those “you might be a redneck” jokes? You know, the Jeff Foxworthy ones. If you cut your grass and find a car…you might be a redneck. If you own a homeade fur coat…you might be a redneck. Yep, I laughed at that one too? Most of the jokes are hyperbolic like that. [...]

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The wrong — and right — way for brands to handle a mistake

August 15, 2011


TweetShare                          It’s customer service story time again. This time we go out to a local restaurant that Maggie and I frequent. Saturday night we had dinner there with her parents to celebrate my birthday and their wedding anniversary. More importantly, it’s a burger [...]

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10 best practices for blogger outreach to moms

July 26, 2011


TweetShare                      According to eMarketer, one in eight moms who are online blog. Think about that. Now add in that 75 percent of moms use social media sites. We’ve been doing blogger outreach at FHKC since long before I got here, but those numbers still astound [...]

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Defending the PR industry

July 20, 2011

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TweetShare                    Yesterday, Rupert Murdoch ended up with egg all over his face. Well, actually, it was shaving cream. To be fair, Murdoch and his son did some things right, including apologizing and admitting making mistakes in the now infamous News Corp. hacking scandal. But they also [...]

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Are bloggers and journalists the same?

July 14, 2011


TweetShare                  The other day, I was driving home listening to my favorite sports radio station and I caught most of an interview with AP sports reporter Doug Tucker. Doug has been a staple of the Kansas City AP since 1969 and he’s retiring later this summer, so [...]

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52 Comms Mixup video 13: Elissa Freeman and Carlene Siopis

July 12, 2011


TweetShare                      Have you ever been to Toronto? What was your favorite thing you saw? For Maggie and I, it was a tie between the St. Lawrence Market and the NHL Hockey Hall of Fame. But then again, we were just there for a wedding and [...]

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Flash or fundamentals?

July 1, 2011


TweetShare                  I heard a great line today. Sometimes the steak needs a little sizzle. I like that. And it was appropriate because of a question I’ve been asking myself a lot lately. Let me tell you the story. Last week a few FH friends who went to [...]

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The influence misconception: Whose fault is it anyway?

June 23, 2011


TweetShare                        I’ve been hard on Klout. Maybe too hard. But as a communications professional, I’m worried about our industry. And I think I have reason to be. As my friend Gini Dietrich calls out in the title of her award-winning blog – Spin Sucks. [...]

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The two defintions of pay to play

May 10, 2011


TweetShare                            Pay to play just sounds dirty. Especially for those of us who studied journalism or PR in school and were brought up on journalistic ethics and earned media. But that was then. This is now. Seasons change. People change. I sacrifice [...]

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