Tag Archives: social media

I don’t want our child to be best friends with Siri

April 22, 2012


TweetShare    About six months ago, Maggie and I walked into our neighborhood Apple Store. She needed a new MacBook for her business and it was right by the Roasterie, so I obliged. For those of you reading this who don’t know Roasterie, think of the best coffee you’ve ever had and imagine it was [...]

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Sharing my professional bucket list

December 1, 2011


TweetShare  Write a book. Have it published. That would be at the top of my professional bucket list. It’s been a dream of mine for a while. I go back and forth between nonfiction and fiction. I’d love to write about corporate cultures. I find it fascinating how little attention companies pay to them and [...]

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Should agencies manage companies social media channels?

October 25, 2011

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TweetShare    Social media is almost always a long-term proposition. That’s what makes it so tough to explain to executives who spend their days looking at P&Ls and trying to answer the question: “How can we sell more stuff today than we sold yesterday?” Communicators like analogies. At least I do. I always did halfway [...]

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Technology has made us lazy: Debunking 5 social media myths

October 23, 2011


TweetShare      What did you think when you saw this cartoon? Did you laugh? Did you think it was sad? Did you think it was a bit off because really, we do all of these things with a smartphone and not a computer. I had all of those thoughts. But in the end, I [...]

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What you need to know about the Barcelona Principles

August 9, 2011


TweetShare                  This post was originally written for the Fleishman-Hillard Intranet. FH’s Don Bartholomew contributed to this post. How much do you know about Barcelona? To be honest, up until the last year or so, it was just a city I had heard people rave about in Spain [...]

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Can anyone verify how you get a verified Twitter account?

July 7, 2011


TweetShare            There are several Twitter mysteries out there — Who are these egg people that tweet spam at us? Why does Twitter search only show results for two or three days prior? How am I all of a sudden not following someone one day that I had been following for [...]

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Stories, people resonate: Don’t forget about the qualitative

July 5, 2011


TweetShare                        My favorite social media story of all time is the first one I ever heard. Shel Holtz told it. The Park ‘N Fly story. I heard it for the first time in 2007, but I still remember it clearly. You see, Shel was [...]

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Flash or fundamentals?

July 1, 2011


TweetShare                  I heard a great line today. Sometimes the steak needs a little sizzle. I like that. And it was appropriate because of a question I’ve been asking myself a lot lately. Let me tell you the story. Last week a few FH friends who went to [...]

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June 29, 2011


TweetShare                    I’ve been watching a lot of sports lately — ask my wife and she’ll tell you I always watch sports, which is kind of true — and a thought occurred to me. It doesn’t bother me that players make mistakes. What is mind blowing and [...]

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Data Deep Dive: Does traditional media use social media for story ideas?

June 28, 2011


TweetShare                    I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a communicator tries to make sense of the [...]

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How do you sell engagement to execs who don’t already believe in it?

June 19, 2011


TweetShareI had an interesting conversation with a colleague the other day about what makes certain corporate cultures different. Zappos, Southwest, Chick-Fil-A – Why are they so focused on the customer experience and why do they put so much money and resources behind, as Chick-Fil-A COO Dan Cathy calls it, creating “raving brand fans?” Why does [...]

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