Tag Archives: user experience

Southwest’s secret to dominating the airline industry…common sense

April 28, 2012


TweetShare  So the other day I’m flying this airline with a group of colleagues for a business trip. It doesn’t really mater which airline. I’ll just say that it wasn’t Southwest. But you would have been able to guess that after reading the next few paragraphs. Here are a few of the things that happened [...]

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5 from South By: Shrink It and Pink It…Designing Experiences for Women

March 20, 2012


TweetShare  5 from South By is a series of five blog posts covering some of the most interesting news and trends from South By Southwest Interactive conference in Austin, Texas, earlier this month. Ok, I know what you’re thinking. Let’s get it out of the way right from the start. No, this was not a [...]

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5 from South By: The Complexity Curve…How to Design for Simplicity

March 14, 2012

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TweetShare    Steve Jobs once said that Apple doesn’t invest in market research. They invest in people who know how to make products that customers want and need. Example – the iPod. It wasn’t the first digital music player. And it wasn’t the digital music player that could do the most. Microsoft’s Zune had about [...]

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