PR 2.0 Chat TV, Episode 1: Etsy and crisis communications

PR 2.0 Chat TV is a new #pr20chat community feature Heather Whaling and I are kicking off in 2011. Our model is one 5-minute segment once a week highlighting current PR/social media trends and/or a popular topic on the current week’s #pr20chat. We expect PR 2.0 Chat TV to evolve and would love your input on how to make it better. And please share any potential discussion topics in the comments.

Heather and I are very excited to bring you the first episode of PR 2.0 Chat TV. It’s been a long time coming. We had to figure out how the heck we were going to be able to record our Skype calls, find time to record them, then I screwed up the lighting in my office, yada yada (insert other user error). But we finally made it and are hoping you’ll help us make the show better as we move along.

This week’s topic is crisis communications, specifically the Etsy issues around selling cards some said glorified hate and then the statement and policy change they released last week. In this episode, Heather and I give countering POVs on what we think Etsy may have been thinking and how we might have handled this situation. What do you think? And what would you have done the same as Etsy did? Differently?

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  1. [...] they’re listening. Where companies still get into trouble is when they blatantly ignore. Just ask Etsy. Ignoring often comes out of fear or lack of preparation. But a response protocol and playbook can [...]