Social state of the union

Image from

Since President Obama gave his state of the union address yesterday, I thought it might be interesting to look at the social state of the union and reflect on how far we’ve come with the integration of social media into the business world and how far we still have to go.

PR 2.0 Chat TV, Episode 2: Social media planning

Study from Harvard Business Review and image courtesy of

Trying to get on a schedule with PR 2.0 Chat TV where we film every Wednesday and publish Thursdays or Fridays, fyi. This week’s topic came from a MarketingProfs article highlighting that only 12 percent of brands believe they are using social media effectively. Heather and I thought that stat was fascinating, considering the increased investment corporations continue to make in strategy and tactics involving social media.